A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Home Based Business Versus a Corporate Gig, Why Choose?

Although there are glimmers of light with regards to the economic conditions that have caused financial hardship for so many, there still exists the need for most people to ‘make more money’ and find a way to do it while already holding down at least one full time job. Working in some existing corporate structure in the capacity of management, labor, or skilled trade, and balancing the demands of family, community, and life in general, the demand for earning more money is great but resources are few and far between when it comes to increasing one’s personal wealth. Let’s be honest, most individuals do not work a second, or third job, unless it depends on their survival, because the 24 hours in a day are packed with existing work and family demands, but far too many folks lie on the brink of losing their homes, deteriorating health, and emotional frustration due to the rising cost of living, and the decreased capability of their buying power, or plain cash in general.I submit that one of the best ways to add additional capital and income for anyone who is employed by any kind of corporate structure is to start and build a home based business. There are three key reasons why a home based business is more important than ever before and why you need to start one soon, or revive the one that is collecting dust:· Plan B: As long as you are employed by someone else, for all practical purposes you are employed as long as your services are deemed valuable; meaning you are helping to make money for the company or are perceived as adding value in some sort of way. The minute that you are ‘perceived’ as not contributing to the bottom line by whatever definition is given, you become expendable. This does not have to happen in a one off manner, but we have all heard about entire divisions, or even companies being terminated because they did not fit with the ‘strategic direction’ in which the company was moving. Regardless of loyalty, seniority, or even contribution, the economic conditions of this decade have been relentless in delivering pink slips to both knowing and unknowing individuals. Through May of 2012 there had been 6769 mass layoffs in the US (reported by the Bureau of Labor and Statistics). The definition of a mass layoff is when 50 people or more file unemployment due to efforts taken by an employer.On the flip side, sometimes peace of mind and your mental state are the driving forces to create separation from a toxic work environment. Keeping one’s sanity and emotional well-being intact may necessitate the separation from an employer. Passive or active separation is not the point; the point is that loss of income and in some cases benefits can be a gut wrenching experience that can only be made better by the replacement of lost income. Knowing that there is an alternative stream of income, like a home based business, that can be leveraged when a ‘traditional’ job goes away is the kind of peace of mind that truly is ‘priceless’.· Doing more with less is not sustainable: The days of surplus and bigger is better are over for many. Although we are forced in our corporate work environments to ‘do more with less’ translating that to home makes for additional stress and a feeling like we live to work, instead of living to do the kind of work we want. Inflation has decreased somewhat over the last year, but anyone who has gone grocery shopping, car shopping, or just to the movies can tell you that everything costs more money. Educational costs are up, medical costs are up, and it just seems as though it takes more money to do everything in life. Because employers can and have held salaries flat and in some cases decreased wages, the need for additional sources of revenue are great in order to make ends meet. Time is our greatest resource. It cannot be controlled, at least not today and the decisions that we make with the time that we have, has a direct correlation to our quality of life. Home based businesses give individuals the greatest degree of flexibility when it comes to earning additional revenue because of the flexibility to work the business around existing work and family demands. There is no sign of relief or regression when it comes to the cost of living; therefore increasing the household capacity for revenue is a responsibility that everyone must make. Managing the cost side of the equation is just as important, but you can only cut but so much. Unfortunately, even the best managed 401K, IRA, pension, savings program, investments, and Social Security (if it is around) may not be enough in and of itself to sustain you in old age (especially if a major illness occurs). A home based business can provide the necessary income, and in many cases a residual income that can mean the difference between living the good life in retirement and having to work the rest of your life.· The tax benefits cannot be ignored: It has been said that keeping more of the money that you make in your pocket is one of the most important keys to achieving financial success. To that end, far too many people do not take advantage of the tax benefits that a home based business can afford, thereby saving thousands of dollars each year on their tax bills. Deductions such as writing off mileage expense, writing off the cost of maintaining a home office, employing one’s children and/or spouse, buying new equipment, and setting up a self-employed retirement fund, just to name a few, are all potential money saving exemptions that a home based business could afford you come tax time. Major corporations spend millions, even billions of dollars each year retaining the best tax talent and resources to preserve as much of their earnings as possible, why not you? If done right with the proper advice and counsel, perfectly legal means can be taken each year to keep more of your hard earned money in your pocket. Mobile software used on your smart phone can make the process of tracking tax deductions very easy and efficient, not to mention making the tax filing experience a lot less painful. Taxes are inevitable, but leveraging a home based business can preserve your wealth and create a legitimate way to aid your financial freedom.Ultimately, having a corporate gig and a home based business is the best of both worlds, or at least until your home based business becomes successful enough that you can do it full time. You do have to be smart though with regards to drawing the line between your corporate work and your home based business. While on the clock and utilizing corporate assets, refrain from conducting work for your home based business and vice versa. There are way too many tools and resources to stay productive with your home based business during your corporate work hours to jeopardize a corporate gig and benefits by doing something stupid. Auto responders, virtual assistants, hands free devices leveraged during commute times, can give your home based business the look and feel of being full-time when you are not. The key to burning the candle at both ends is to give yourself options so that you can make decisions on your own time frame when you want. Empower yourself today with a home based business so that you can have financial freedom tomorrow to live the life you want and deserve.