Although there are glimmers of light with regards to the economic conditions that have caused financial hardship for so many, there still exists the need for most people to ‘make more money’ and find a way to do it while already holding down at least one full time job. Working in some existing corporate structure in the capacity of management, labor, or skilled trade, and balancing the demands of family, community, and life in general, the demand for earning more money is great but resources are few and far between when it comes to increasing one’s personal wealth. Let’s be honest, most individuals do not work a second, or third job, unless it depends on their survival, because the 24 hours in a day are packed with existing work and family demands, but far too many folks lie on the brink of losing their homes, deteriorating health, and emotional frustration due to the rising cost of living, and the decreased capability of their buying power, or plain cash in general.I submit that one of the best ways to add additional capital and income for anyone who is employed by any kind of corporate structure is to start and build a home based business. There are three key reasons why a home based business is more important than ever before and why you need to start one soon, or revive the one that is collecting dust:· Plan B: As long as you are employed by someone else, for all practical purposes you are employed as long as your services are deemed valuable; meaning you are helping to make money for the company or are perceived as adding value in some sort of way. The minute that you are ‘perceived’ as not contributing to the bottom line by whatever definition is given, you become expendable. This does not have to happen in a one off manner, but we have all heard about entire divisions, or even companies being terminated because they did not fit with the ‘strategic direction’ in which the company was moving. Regardless of loyalty, seniority, or even contribution, the economic conditions of this decade have been relentless in delivering pink slips to both knowing and unknowing individuals. Through May of 2012 there had been 6769 mass layoffs in the US (reported by the Bureau of Labor and Statistics). The definition of a mass layoff is when 50 people or more file unemployment due to efforts taken by an employer.On the flip side, sometimes peace of mind and your mental state are the driving forces to create separation from a toxic work environment. Keeping one’s sanity and emotional well-being intact may necessitate the separation from an employer. Passive or active separation is not the point; the point is that loss of income and in some cases benefits can be a gut wrenching experience that can only be made better by the replacement of lost income. Knowing that there is an alternative stream of income, like a home based business, that can be leveraged when a ‘traditional’ job goes away is the kind of peace of mind that truly is ‘priceless’.· Doing more with less is not sustainable: The days of surplus and bigger is better are over for many. Although we are forced in our corporate work environments to ‘do more with less’ translating that to home makes for additional stress and a feeling like we live to work, instead of living to do the kind of work we want. Inflation has decreased somewhat over the last year, but anyone who has gone grocery shopping, car shopping, or just to the movies can tell you that everything costs more money. Educational costs are up, medical costs are up, and it just seems as though it takes more money to do everything in life. Because employers can and have held salaries flat and in some cases decreased wages, the need for additional sources of revenue are great in order to make ends meet. Time is our greatest resource. It cannot be controlled, at least not today and the decisions that we make with the time that we have, has a direct correlation to our quality of life. Home based businesses give individuals the greatest degree of flexibility when it comes to earning additional revenue because of the flexibility to work the business around existing work and family demands. There is no sign of relief or regression when it comes to the cost of living; therefore increasing the household capacity for revenue is a responsibility that everyone must make. Managing the cost side of the equation is just as important, but you can only cut but so much. Unfortunately, even the best managed 401K, IRA, pension, savings program, investments, and Social Security (if it is around) may not be enough in and of itself to sustain you in old age (especially if a major illness occurs). A home based business can provide the necessary income, and in many cases a residual income that can mean the difference between living the good life in retirement and having to work the rest of your life.· The tax benefits cannot be ignored: It has been said that keeping more of the money that you make in your pocket is one of the most important keys to achieving financial success. To that end, far too many people do not take advantage of the tax benefits that a home based business can afford, thereby saving thousands of dollars each year on their tax bills. Deductions such as writing off mileage expense, writing off the cost of maintaining a home office, employing one’s children and/or spouse, buying new equipment, and setting up a self-employed retirement fund, just to name a few, are all potential money saving exemptions that a home based business could afford you come tax time. Major corporations spend millions, even billions of dollars each year retaining the best tax talent and resources to preserve as much of their earnings as possible, why not you? If done right with the proper advice and counsel, perfectly legal means can be taken each year to keep more of your hard earned money in your pocket. Mobile software used on your smart phone can make the process of tracking tax deductions very easy and efficient, not to mention making the tax filing experience a lot less painful. Taxes are inevitable, but leveraging a home based business can preserve your wealth and create a legitimate way to aid your financial freedom.Ultimately, having a corporate gig and a home based business is the best of both worlds, or at least until your home based business becomes successful enough that you can do it full time. You do have to be smart though with regards to drawing the line between your corporate work and your home based business. While on the clock and utilizing corporate assets, refrain from conducting work for your home based business and vice versa. There are way too many tools and resources to stay productive with your home based business during your corporate work hours to jeopardize a corporate gig and benefits by doing something stupid. Auto responders, virtual assistants, hands free devices leveraged during commute times, can give your home based business the look and feel of being full-time when you are not. The key to burning the candle at both ends is to give yourself options so that you can make decisions on your own time frame when you want. Empower yourself today with a home based business so that you can have financial freedom tomorrow to live the life you want and deserve.

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.